A new industry report shows merchants are increasingly passing chargeback and fraud costs to customers. A growing share of those costs comes from shoppers disputing purchases they actually made.
Roughly 38 percent of merchants now pass the cost of chargebacks and fraud directly to customers through higher prices, up from 32.5 percent a year earlier, according to the 2026 Chargeback Field Report published by the fraud-management firm Chargebacks911.
The report was written for merchants. But read from the other side of the counter, its data describes something else: a quiet transfer of fraud costs onto ordinary shoppers, including the ones who never dispute a charge.
The firm's own chief executive said as much. Fraud "is going to eventually hit consumers in the form of higher prices for goods and services," Monica Eaton, CEO of Chargebacks911, is quoted as saying in the report. That, she added, "includes honest shoppers who play no part in causing the problem."
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The report cites Visa data showing that "friendly fraud" (valid purchases that customers later dispute anyway, by mistake or on purpose) makes up about 75 percent of the chargebacks they receive.Â
Friendly fraud isn't a thief overseas. It's a customer who bought something, received it, then told the bank the charge wasn't authorized.
The report attributes the rise to a growing "chargeback culture," in which disputing a charge has become almost effortless. Cardholders can now reverse a transaction with a single tap, often more easily than they completed the purchase, and online forums walk them through how.
Outside research points in the same direction. The identity-verification firm Socure has estimated that friendly fraud and first-party fraud cost businesses about $100 billion a year, with $89 billion of that borne by merchants. In a Socure survey, 35 percent of Americans admitted to committing first-party fraud, and 40 percent said they knew someone who had.
Not every dispute is dishonest. Under the Fair Credit Billing Act, a shopper can formally request clarification and documentation for a charge they don't recognize (15 U.S.C. § 1666(b)(2)), the provision that turns an unrecognized charge into a disputable one, even when the purchase was real. But the merchant still loses, and the loss has to go somewhere.
A cost that multiplies
The face value of a disputed charge understates what it costs.
Every $1 lost to fraud ends up costing North American eCommerce merchants as much as $4.61 once chargeback fees, staff time, prevention software and lost merchandise are counted, the report says, citing data from LexisNexis Risk Solutions. By that math, a $50 disputed order becomes closer to a $230 loss.
That multiplier is the reason prices move. A cost running nearly five times the sticker value is hard to absorb quietly, and the report says fighting back rarely pays. Merchants recover revenue on only about one in five of the friendly-fraud disputes they contest, once second-round disputes and the cases they don't fight are included.
For small sellers, the math is unforgiving. A Stripe user who sells specialty products recently described being hit twice by the same buyer, who kept the goods, won both disputes and then emailed to gloat. Payment processors operate within card-network rules where the issuing bank decides disputes, Jarrod Wright of Chargebacks911 explained in that case, and pursuing an individual through the courts is "expensive, slow, and varies by jurisdiction."
What it means for shoppers
Fraud is not the main reason retail prices rise; inflation and supplier costs weigh more. But the report makes the case that a real and growing slice of what merchants charge is now built to cover disputes, the dishonest ones included.
The broader pattern holds up against independent research. A system built to protect consumers from fraud is increasingly being used to commit it, and the people unknowingly covering the difference are the shoppers who never filed a dispute at all.
