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Last Saturday was the 25th anniversary of the introduction of Apple's MacIntosh personal computer, a legendary product launch credited largely to a famous TV commercial that ran during the third quarter of the Super Bowl on Jan. 22 of that year … Directed by Ridley Scott ("Blade Runner," "Alien") it featured a woman athlete tossing a hammer at a "1984"-style rally in a mythical totalitarian state, smashing a video screen that bore the image of a bespectacled tyrant …

Even at $2,500 a pop, Macs sold like hotcakes after the ad was broadcast - that iPod in your pocket is a direct result … Conventional wisdom is that Scott's commercial was broadcast just once …

Not true … The ad first ran on Twin Falls' KMVT-TV at1 a.m. on Dec. 15, 1983, in order to qualify for advertising awards given in 1984 … Although KMVT's audience at that hour on a Thursday morning must have been tiny, the spot won the grand prize at the 1984 Cannes International Advertising Festival and a Clio, the Oscars of the advertising business … In 1999, TV Guide named it the greatest TV commercial of all time …

The ad didn't make the actress, Anya Major - an amateur discus thrower - a star, but it sure made her an icon … The 42-year-old British mother of three still gets fan mail …

A CAREER that began as a seasonal job in the woods ended this month when Sawtooth National Forest Assistant Fire Management Officer Buz Vanskike reported for duty one last time … In a career that spanned 36 years, the common thread has been beautiful scenery, good hunting and good opportunities …

For Vanskike, 55, enjoying retirement will mean teaching a new generation of leaders on the fine points of emergency management operations with the Institute of Emergency Management of Idaho State University, keeping busy with carpentry projects, and taking more time for hunting and golfing … "My career has been a lot of fun and very rewarding," he said … "I look forward to staying in the Magic Valley and seeing all of the people I worked with over the years. The most rewarding part of my job was working and collaborating with people who had a common goal." …

He began work in 1972 at the Shake Creek Ranger Station on a range and timber project crew with the Fairfield Ranger District, the district where he spent most of his career … A year later, Vanskike transitioned into range management, where he stayed until 1984 … He was promoted to minerals program manager and was kept busy administering mining claims from 1985 through 1993 … In 1994, Vanskike became the fire management officer in the Fairfield District until 2002, before finally moving to Twin Falls and accepting the position of assistant fire management officer for the Sawtooth National Forest …

For 20-plus years, Vanskike also has been active on the national and Great Basin Fire Management Teams during which he attained the position of deputy incident commander …

Vanskike and his wife Debi have two grown sons, Chad and Kirk …

Steve Crump is the Times-News Opinion editor.

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If it's odd, poignant, sad, weird or funny and it happens in south-central Idaho, I want to hear about it.

Call me at 735-3223, or write to scrump@magicvalley.com.

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