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Art and Soul of the Magic Valley reschedules 10th annual event, giving more time for new artists to register

Art and Soul of the Magic Valley reschedules 10th annual event, giving more time for new artists to register

From the Complete coverage: What Idahoans need to know about the coronavirus series

Jeffro Uito gives nature's leftovers a second chance at stardom. He used driftwood to create 'Lion,' the grand prize winner of the ninth annual Art and Soul of the Magic Valley.

TWIN FALLS — Art and Soul of the Magic Valley brings thousands of visitors to town — and that could be a problem during the current COVID-19 situation. So the Magic Valley Arts Council has moved the 10th annual event from April to June.

New artists now have until April 25 to register for this year’s event, said Melissa Crane, marketing and sales director for the arts council.

“We hope this registration extension will allow for greater participation, making the 10th anniversary of Art and Soul the best experience ever,” Crane told the Times-News.

Art and Soul of the Magic Valley is the Northwest’s largest public art contest that gives cash prizes, she said. The event will feature more than 300 artists from across the globe.

But the event is more than an art contest.

“It’s an arts-appreciation endeavor where friendships are forged and community expands,” Crane said Thursday.

The unique art contest welcomes all artists to compete for $43,000 in prize money. The grand prize winner will receive $12,000.

Art & Soul of the Magic Valley logo

Categories include acrylic, ceramic, digital, drawing, fiber, glass, mixed media, oil, photography, printmaking, quilting, water media, wearable, woodwork, uncategorized, and two categories of sculpture — three feet and under, and over three feet.

Artwork will be showcased in more than 85 venue locations throughout Twin Falls. Because of the potential of extra artists, the Arts Council is also looking for new sponsors and venues, Crane said.

The Kickoff Celebration is planned for June 25 at the Twin Falls Center for the Arts, 195 River Vista Place, with the awards ceremony on July 24 in City Park. The art show will run from June 26 to July 11.

For information, call 208-734-ARTS (2787), email Crane at or visit

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