In the Star Wars land, rock spires tower in the landscape and a visit to the bar means you might run into characters from the films.
"We're not trying to fake immersion," said Disney CEO Robert Iger at a New York summit Tuesday. "We're trying to make it as real as possible with as much scale as possible."
But don't expect Disney parks to push virtual reality in the parks anytime soon.
Virtual reality doesn't impress as much as recreating a place and making people feel like they are actually "in something," Iger said.
"There's a wow factor there that that is much greater than what you could ever achieve with VR," Iger said, mentioning other expansions such as Cars Land in California and Pandora - The World of Avatar at Orlando's Animal Kingdom.
Besides, it's hard to order a drink at the Star Wars bar wearing virtual reality goggles, Iger joked.
Iger spoke candidly about the theme parks to the company's new streaming service and other other topics during a Q&A at the MoffettNathanson Media & Communications Summit.
Some theme parks added virtual reality in recent years, using it as an opportunity to rebrand a roller coaster and offer something new, for instance. But at SeaWorld Orlando and Fun Spot, the parks have pulled back, acknowledging the VR goggles took time to clean and added longer wait times. Some guests simply weren't fans, preferring a more traditional experience on a coaster.
But Iger also pointed out some technology makes sense at Disney.
Known for its long lines, one of the most popular rides at Walt Disney World is Flight of Passage, which relies on 3-D googles to make riders feel like they're soaring through the air.
Iger praised the augmented reality attraction at Animal Kingdom, saying, "There's more opportunities for that."
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