Goldsmith John Boyer sets stones in a ring Friday, Dec. 30, 2016, at Boyer Jewelry in Twin Falls Idaho. Boyer has owned his store for 25 years. For Boyer, the craft has never been a hobby but a lifelong career and business. 'As soon as I entered this world of gold and diamonds and jewelry...it felt so comfortable,' he says. 'It's where I belong. It's not what I do, it's who I am.' Note: Think about your backgrounds. I was having trouble finding an angle that cleaned up the background, so instead I decided to utilize it. Using the reflection of the business name adds another layer to the image.