Study: Makeup Beneficial in Social, Workplace Interactions

While beauty may only be skin deep, a recent study says women who wear makeup are seen in a more favorable light.
2011-10-08T01:15:00Z Study: Makeup Beneficial in Social, Workplace InteractionsBy Kimberlee Kruesi kkruesi@magicvalley.com Twin Falls Times-News

It can be a challenge getting people to like you, but it turns out that makeup may help.

According to a recent study, women who wear makeup are more likely to be considered likeable, attractive and competent.

Researchers at Proctor & Gamble, Massachusetts General Hospital, Harvard Medical School, Boston University and Dana-Farber Cancer Institute found that professionally applied makeup can have an instant and lasting affect on other people’s judgment of a person.

The study’s results show that makeup could improve a person’s social interactions and chances of gaining employment.

Jessica Richmond, an employment recruiter for Intelligent Employment Solutions in Twin Falls, says she has seen poorly applied makeup damage the outcome of a job interview.

Of course, no matter how good a job applicant looks, an interview can still be upended by the sounds that come out of a well cared-for face. Makeup may help give off a first impression, but the majority of the success of an interview rests on the applicants, Richmond said.

“Appearance is important but you have to have experience,” she said. “If you’re not qualified for the position then you’re probably not going to get the job.”

According to the study, the longer people stared at a woman wearing professional makeup, the more likely they were to trust her. Researchers concluded that cosmetics have a significant impact on automatic and deliberative judgments.

“Beauty has a significant positive effect on judgment of competence, a universal dimension of social cognition,” the report concluded.

While makeup may help in some situations, the results of the study should be taken with a grain of salt, said Kate Woods, Career and Counseling Service coordinator for the College of Southern Idaho.

Woods doesn’t recommend to women that they must wear makeup during an interview, but she does say that all job applicants should pay attention to their appearance.

“Wear makeup applicable for the job,” she said. “Probably the position that has the most sensitivity is a receptionist. They become the face of the company, but it’ll depend on the employer what they prefer.”

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