BOISE — Former gubernatorial candidate and State Sen. Russ Fulcher, R-Meridian, said Wednesday that he’ll run an upbeat campaign to help remind Idahoans that life, even politics, can be good again, despite the nasty rhetoric that’s dominating national campaigns.

He said he’ll make “potential for Idaho” a theme of his campaign to convince voters to pick him as governor in 2018.

“Idaho is one of those states that has the real potential and capacity to shine on a nationwide level,” Fulcher said. “We’ve got incredible wealth within our state and we’re not performing the way that we should. And what you’ll hear as the next year-and-a-half unfolds is ways to do that.”

Fulcher declined to give details on policies he’ll back, but he said he’ll make management of state resources, tax policy and a “right-sized” relationship with the federal government cornerstones of his campaign.

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Fulcher was runner-up to incumbent Gov. Butch Otter in 2014’s Republican primary. He lost to Otter by 12,085 votes, or less than eight percentage points.

Two months ago, Lt. Gov. Brad Little announced that he’ll run for governor in 2018.

Fulcher has plenty of time to get his campaign going. He said he announced his candidacy so early because “it was just important to let people know.”

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