Tough Enough to Wear Pink

The Jerome County Fair & Rodeo is making a difference when it comes to fighting cancer.

COURTESY PHOTO

JEROME – Are you tough enough to wear pink? That is the question the Jerome County Fair & Rodeo has asked for the past few years “Tough Enough to Wear Pink” Campaign (TETWP). It is a yearlong, western-industry-wide fundraiser to raise awareness and funds for breast cancer.

The St. Luke’s Magic Valley Foundation has already hit the cause with its Mammogram Fund campaign. This year the Jerome County Fair will donate $580 raised from the proceeds of the 2017 Fair Tri-Tip Cook-off Competition and St. Luke’s raffle of Tough Enough to Wear Pink “Pink Basket” and Boise State University tickets presented at the Jerome County Fair & Rodeo.

The monies raised by Jerome County Fair & Rodeo will go directly to the Breast Cancer Detection Center in Jerome-St Lukes. The Mammogram Fund program provides financial support to relieve some of the stress and burden cancer treatment causes patients and families. When we are able to relieve some of the financial burden, breast cancer patients and their families can focus on understanding their treatment and expending energy on getting well and moving on to survivorship.

The program also serves Blaine, Camas, Cassia, Gooding, Minidoka and Twin Falls counties.

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“Anyone that has gone through breast cancer knows that treatment and healing are the main priorities. I love this program because it reduces the financial stress that the patient and their families have. Getting well is the only thing they have to think about and The Mammogram Fund makes that happen.” Stated the Jerome County Fair manager, Jamie Rupert.

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