EAGLE • The Idaho Potato Commission announced Friday the launch of a

new and improved recipe database on www.idahopotato.com, which will feature more than 900 ways to prepare America’s favorite vegetable and introduce new categories for search and social media sharing functions. The improvements were designed to meet consumer demand and introduce creative new ways to prepare everything from summer salads and heart-healthy desserts, to gluten-free dishes and easy-to-make appetizers.

“Since the launch of www.idahopotato.com in 1997, recipes have been one of our most popular features,” wrote Frank Muir, commission president and CEO, in a statement.

About half of all site visitors now actively search for recipes and stay 69 percent longer than the average website visitor.

“We are excited about the new content and visual improvements to the site, which will make it easier for visitors to research and share new ways to prepare Idaho potatoes,” wrote Muir.

The new website features include:

• A visual representation of dishes with a photo-centric layout.

• An updated search function based on preparation method and course.

• A pop-up feature suggesting recipes based on search history.

• The ability to share recipes across social media platforms.

The IPC also offers options for health-conscious consumers, with an entire category devoted to recipes that meet the American Heart Association’s stringent nutritional standards. The IPC is building a database of recipes, too, to address the growing number of gluten-sensitive consumers — reminding them that naturally gluten-free Idaho® potatoes are an excellent alternative.

The IPC will roll out a steady stream of new programs throughout the year to keep the recipe database fresh and current, including:

• Recipe of the Month Photo Contest that encourages consumers to test a selection of Idaho® potato recipes, submit a photograph of their efforts and enter to win a $500 cash prize.

• Annual Consumer Contests: Last year’s IPC consumer recipe contest saw the IPC join with Mr. Food Test Kitchen and fitness expert Denise Austin to sponsor a heart-healthy recipe contest for Potato Lovers Month and National Heart Month, with the top 10 finalists vying for $2,500.

• Foodservice Advertising with nationally renowned chefs who develop recipes promoting the versatility of Idaho® potatoes through recipes and photographs, which the IPC features in print ads and an annual calendar distributed to more than 40,000 foodservice operators nationwide.

For more information, visit www.idahopotato.com.

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