1972 George McGovern

Sen. George McGovern campaigns in Madison in May 31, 1972.

MARK PERLSTEIN - State Journal archives

South Dakota Sen. George McGovern came out on top in Wisconsin's 1972 primary despite netting only 30% of the vote. There were more than 10 candidates on the Democratic ballot by the April 4 primary election. McGovern went on to lose badly to incumbent President Richard Nixon in the Nov. 7 general election, winning only Massachusetts and the District of Columbia.

Wisconsin Democratic primary election results

  • Date: April 4, 1972
  • Winner: George McGovern
  • Votes for: 333,528 (30%)
  • Runner up: George Wallace (22%)

Wisconsin general election results

  • Date: Nov. 7, 1972
  • Winner: Richard Nixon
  • Votes for: 989,430 (53%)
  • National winner: Richard Nixon
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