TWIN FALLS • Vampire romance, country chic or a Hawaiian beach.
While Pinterest and other social media have driven the rustic and shabby-chic themes for the area’s top wedding trends, business owners say, couples are finding ways to make their big day truly their own.
“They’re choosing things that reflect their own personalities,” said Tacie Wright, owner and photographer at T Wright Photography.
Bride-to-be Jayleen Ichokowan is originally from Hawaii and wanted to incorporate her origins into her rustic theme. She plans an evening wedding at the Risk Barn in Jerome, with beach and country related décor, much of which is rented.
“That way, you don’t have to deal with it later,” Ichokowan said.
She’ll be making wine bottle torches herself — an idea she discovered on Pinterest. Some business owners say Pinterest and wedding-themed television shows have surpassed the traditional wedding magazine in popularity for brides seeking ideas.
Catrina Gurule of Heyburn found her inspiration from another source: the “Twilight” films based on Stephanie Meyer’s vampire romance book series. The flowers, cake, décor and the date itself — Aug. 13 — were chosen to mirror the wedding of main characters Bella and Edward.
“The whole event center is going to be draped with white and black,” Gurule said.
The big day takes place at the Canyon Crest Dining and Event Center, with woodsy, mossy décor, and projectors around the room playing parts of the move.
Gurule said she’s been a fan of “Twilight” since she watched the films. She and her fiancé, Luis Juarez, temporarily broke up about the same time the second movie came out, then later got back together, so their relationship somewhat mirrored the characters’.
“I think it’s cool. It’s different,” Juarez said about the theme. “For the most part, everything’s all in place.”
The couple has been together for seven years.
June, while already looking to be fairly booked out this year, has decreased in popularity over the years, said Absolutely Flowers designer Ally Tyrrell.
Sharon Lancaster, chief deputy clerk in Twin Falls County, said August has been the busiest month for wedding licences lately.
“Idaho weather even in June seems to be a little unpredictable,” Tyrrell said.
July, however doesn’t tend to be as popular because of the hotter weather, said Chandra Carr, owner of Blush Floral. Weddings pick up again in August and September.
Business owners are working hard to keep up with the trends and the steady flow of consultations and bookings.
“It’s a very rewarding business,” said wedding photographer Summer Brander. “It’s almost like our wedding, because we all planned it.”
Christa Hannold, owner of Christa’s Dress Shoppe and Tuxedo said, in her experience, many couples are mixing formal with rustic, and while lace is still hot in the Magic Valley, brides are beginning to ask about other styles.
Emily Hobbs, general manager of Tuxedos Now and LaNeige Bridal, said ivory, creams and neutrals are more in vogue this year than bright white dresses. Simple, laid-back, but elegant styles are also surging in popularity, while strapless dresses are less trendy lately.
“It’s easier to be comfortable in what you’re wearing if you have your straps on,” she said.
Hannold said she keeps her eyes on Pinterest and Instagram for wedding trends along with Australian nuptials. The hot trend of gold sequined dresses for bridesmaids came from Australia, she said.
In men’s fashion, the gray tuxedo fits in well with country weddings, but the navy blue suit is seeing a resurgence, Hannold said.
Hobbs said both tans and grays are popular this year, as well as brightly colored vests. With a less formal look, suits are becoming more common than tuxes.
Trending wedding hairstyles include jeweled, lace and floral accessories. But up-does are waning in popularity, said Kami Bleeker, owner of Kami B Hair & Makeup Artistry.
“A lot of brides are asking for a really flowy, natural look,” she said.
Brander said she recommends professional hair and makeup, which reduces the likelihood of mishaps that may affect wedding photography.
Keyenne Wood, baker at The Cookie Basket, said she’s seeing about the same number of tastings as last year. Cupcakes are popular, as they cost less per serving.
“The brides find it more convenient to serve,” she said.
Katie Jones, assistant general manager for Canyon Crest Dining and Event Center, said her company is hiring more people to cater to weddings throughout the region.
“Food is becoming of huge importance at a wedding anymore,” she said.
Average wedding sizes range from 150 to 200 guests at Stonehouse & Company, to 200 to 350 guests at Canyon Crest.
“We do a lot of small plates,” said Karen Johnson, owner of Stonehouse.
Many couples seek out healthy and organic foods, she said.
Signature drinks and cocktails are also growing in popularity, where brides and grooms pick their favorite drinks to serve, Johnson said.
Décor and Location
Country weddings are still big in south-central Idaho.
“Probably three-fourths of our weddings are done in a barn or in a field, or near a barn,” Hannold said.
Barn wood boxes, logs, burlap and Mason jars still fit in with the rustic theme, but Tyrrell said he hopes to see more personal touches coming up. With floral arrangements, rustic can include anything from simple blues and yellows and whites, to high-end flowers like dahlias and garden roses.
“You can go a lot of different directions with it,” Tyrrell said.
At Blush Floral, every bouquet is different. Because Carr uses a lot of local flowers, she suggests brides have flexibility with what they want.
Several business owners said couples are planning their weddings earlier than before, which may be a smart move since dates appear to be booking out quickly.
“Brides are getting on it a lot sooner,” Brander said, noting that she books photography for weddings one to two years in advance.
And the sooner the better — some brides are opting for Friday or Sunday weddings instead because of more competition for the traditional Saturday dates.
“It is going to be a crazy wedding season here,” Jones said.